Our team
Nadia Okonkwo
Nadia Okonkwo leads testing at Best Self Care Apps and maintains the scorecard that every review here is built on. She came to app reviewing from user research, where her job was to watch how real people actually use software on a tired Tuesday rather than how a glossy demo says they will — and that habit stuck. She doesn't trust a first impression, so she keeps an app on her phone for several weeks before she gives it a number.
She wrote the rubric we apply to all twenty apps, and she enforces three rules on the desk: no claim ships without a source and a date, every review says plainly where a rival beats our top pick, and any price or feature we can't confirm gets flagged rather than guessed. The question she keeps coming back to is the one most wellness marketing avoids — after a hard week, does opening this app actually leave you feeling a little better?
Away from the desk, Nadia is interested in the gentle end of product design: how an app can encourage a daily habit without nagging, guilt-tripping or turning self-care into another chore. That interest shapes how this site tests and scores.
Areas of expertise
- Self care apps
- App onboarding & retention
- Mood tracking & journaling
- Review methodology & editorial standards
- Subscription pricing & cancellation
Knows about: self care apps, app onboarding, journaling, mood tracking
How Nadia evaluates apps
Nadia uses each app daily for several weeks, scores it against the same weighted rubric as every other app, checks ratings against the App Store, Google Play and Trustpilot, and re-dates a page whenever a price or feature moves.
Articles by Nadia
- How to Choose a Self Care App (2026 Guide)
- How to Cancel a Subscription App (iOS & Android)
- How to Start Journaling for Self Care: A Beginner's Guide
- Are Self Care Apps Worth It? An Honest Take
- Best Mood Tracking Apps (2026): 5 We Actually Use
- Best Journaling Apps (2026): 5 Tested Picks
- Best Meditation Apps (2026): 5 Tested Picks
- Best Habit Tracker Apps (Tested, 2026)
- How to Build a Self-Care Routine That Sticks
- Gratitude Journaling: A Simple Guide That Sticks
- How to Set Goals and Actually Keep Them
- Morning Routine Ideas for a Better Day
- No-Cost vs Paid Self-Care Apps: Worth Upgrading?
Articles Nadia reviewed
- Do Habit Apps Actually Work? What Research Says
- AI Companion Apps Explained: What They Are & Aren't
- Best AI Mental Health Apps (Tested, 2026)
- How to Meditate for Beginners: A Simple Start
- Does Mood Tracking Help? What the Research Says
- How to Build Better Habits That Actually Stick
- Are Mental Health Apps Safe and Private?
- How to Stop Procrastinating: A Calm, Practical Guide
- What Is CBT and How Self-Help Apps Use It
- How to Stick With a New Self Care App
- How to Choose an AI Companion App
App reviews by Nadia
- Liven review
- Headspace review
- Calm review
- Finch review
- The Fabulous review
- Daylio review
- Habitica review
- Insight Timer review
- Balance review
- Day One review
- Reflectly review
- Rosebud review
- Stoic review
- How We Feel review
- Wysa review
- Youper review
- Replika review
- Headway review
- Blinkist review
- BetterMe: Mental Health review
Find Nadia on LinkedIn.
Nadia works to our published review methodology.